Schick Marketing Campaign Makes Me Sick
I received an email about a month ago urging me, as a busy mom, to join some sort of movement for a 25-hour day. There have been studies, claimed the email, that indicate our bodies intuitively work on a 25-hour clock. A group of woman formed the 25th Hour Coalition to try to get the extra hour a day that their intuition tells them there should be.
I must admit I laughed because, really, why stop at one hour? I could easily do with another three. And aside from our body clocks, isn’t there a little something called the rotation of the earth? Our entire calendar is based on a millennia-in-the-making calibration of the rhythms of our solar system. We’re supposed to do away with all of that and disrupt the daily pattern of life for everybody because our intuition tells us that we should? Whatever.
Then today I receive another email about the same thing and for some reason I clicked through to their website www.25thhour.ca. Except the web site is actually a Facebook page called Trust Your Intuition dedicated to promoting the SCHICK INTUITION 25th Hour Coalition!
There was no mention of Schick in the original email and I suddenly feel like I need a shower. The idea of brands drumming up phoney causes (as ridiculous as this one is) to attract attention and create a buzz makes me sick. Can a company actually support a charity and brag about in it’s promotional material. Sure. Can a company sponsor an event in return for naming rights? I don’t necessarily have a problem with that. Should a company make up a cause out of whole cloth as a marketing strategy. That’s just wrong.
Agree? Disagree? Is it possible I’m mis-reading this whole thing?
Themocracy
Yup, that sort of thing irks me, too. I’m just generally getting tired of being marketed to all the time.
I guess that’s it. You can just never let your guard down or take anything at face value.