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Like A Fish Needs A Bicycle

Gloria Steinem* has been widely credited with the slogan,

“A woman needs a man like a fish needs a bicycle.”

Just what is Pepperidge Farm trying to say with this, then?

DAILY SNACK

Gloria Steinem* has been widely credited with the slogan,

“A woman needs a man like a fish needs a bicycle.”

Just what is Pepperidge Farm trying to say with this, then?

Whole Grain Goldrish Crackers

That woman need men only if they want to feed their children healthy, “whole grain” snacks?

That we need men if we want to find the time to eat right and get fit?

That feminism has become such a fragmented and meaningless word that you might as well give a fish a bicycle and sell some snacks to kids while your at it?

I’d love to hear your interpretations.

*It was, apparently, the Australian Irina Dunn who actually coined the phrase in 1970.

By Rebecca Cuneo Keenan

Rebecca Cuneo Keenan is a writer who lives in Toronto with her husband and three children.