Image adapted from Flickr under the Creative Commons license.
“As a parent, I really resent anything that drives my kids to a computer,” I said. I was participating in a hypothetical group exercise at a social media/PR/marketing workshop a couple weeks ago. Our task was to create a media pitch for a charitable campaign. We were discussing the idea of incorporating a computer game or other digital element that would appeal to children.
This is a very popular idea, let me tell you. My inbox is flooded with pitches and press releases promoting apps, games, tech gadgets and online safety for kids. The summer reading program at the freaking public library had an optional online element, for crying out loud. “The kids want tech”, everybody cries. “And so they shall have it.”
Hold the eff up.